General Mills Eyes Future of CPG with Data and Analytics
October 14, 2021
Google has expanded its
partnership with General Mills, as the food leader has selected Google
Cloud as its
cloud partner to further the power of data and analytics across the
Under the new agreement, Google Cloud will create more personal and
predictive experiences for consumers across the company's portfolio of
more than 100 iconic brands, such as Blue Buffalo, Cheerios, and
General Mills will use advanced cloud computing, data analytics, and
artificial intelligence (AI) to unlock new value and redefine the future
of consumer brand relationships in the industry.
"Partnering with Google Cloud on this transformation journey is an
important step in helping us boldly lead the CPG industry in this data
and relationship-driven era," said Jaime Montemayor, Chief Digital and
Technology Officer, General Mills. "This will help modernize our
infrastructure and deepen our connection with our consumers to better
anticipate their needs."
General Mills and Google Cloud will work together to:
operational insights: Connecting data from internal and external sources
will allow General Mills to build more personalized products, make
faster supply and demand planning decisions, and provide better service
reliability to customers and partners.
Drive efficiencies: Google Cloud will enable General Mills to create
scalable IT platform capabilities at a competitive cost.
Unlock new services and offerings: By migrating its workloads to
Google Cloud, General Mills will deliver cloud-native capabilities that
will allow the company to build new digital services and offerings in an
"From improving supply chain management to enhancing customer
experiences, data has the power to transform the CPG industry," said
Thomas Kurian, CEO, Google Cloud. "As their preferred cloud provider, we
believe this partnership will provide General Mills with data-driven
insights that enable them to develop deeper and more personalized