NFL Closes Out 11-Year Media Rights Deal
March 19, 2021
Football League announced today that it has signed long-term
agreements with media partners Amazon, CBS, ESPN/ABC, FOX, and
NBC for the distribution of NFL games, the industry's most
valuable content, over television and digital platforms, as well
as additional media rights.
agreements, the NFL has expanded its digital footprint to reach
a broader audience while maintaining its commitment to keep all
NFL games on over-the-air television. The new agreements will
begin with the 2023 season and run through the 2033 season. The media rights deal running through 2033 and could be worth over
With these agreements, the NFL has expanded its digital footprint to reach a broader audience while maintaining its commitment to keep all NFL games on over-the-air television. The new agreements will begin with the 2023 season and run through the 2033 season.
The media rights deal running through 2033 and could be worth over $100 billion.
Amazon will shell out $1 billion per year with ViacomCBS, Fox and Comcast all will pony up $2 billion per year for their packages. Disney is said to be spending $2.7 billion annually.
"These new media deals will provide our fans even greater access to the games they love. We're proud to grow our partnerships with the most innovative media companies in the market," NFL Commissioner Roger Goodell said. "Along with our recently completed labor agreement with the NFLPA, these distribution agreements bring an unprecedented era of stability to the League and will permit us to continue to grow and improve our game."
The NFL's new media agreements grant the following rights to their partners:
AMAZON: In the NFL's first ever all-digital package, Amazon Prime Video has acquired the rights to be the exclusive home of Thursday Night Football across hundreds of compatible digital devices. The NFL and Amazon first partnered on Thursday Night Football as part of a Tri-Cast distribution model during the 2017 season.
CBS: With its new multi-platform agreement, CBS retains the rights for the American Football Conference (AFC) package of Sunday afternoon games. All games will be broadcast on the CBS Television Network and streamed live on Paramount+, ViacomCBS' flagship streaming service. CBS, America's most-watched network for the past 12-years, is the NFL's longest-running media partner having first begun televising NFL games in 1956.
ESPN: ESPN will continue to be the NFL's television partner for cable's most-watched series, Monday Night Football. Additionally, ABC has acquired the rights to televise two Super Bowls along with exclusive regular season games. ESPN+ subscribers can stream one International Series game on an exclusive national basis every season and the new agreement allows ESPN the opportunity to simulcast all ABC and ESPN games on ESPN+. The new agreement for ESPN covers 11 years, including a 10-year deal beginning in 2023 and a bridge year deal in 2022.
FOX: FOX has renewed its agreement to produce the National Football Conference (NFC) package of Sunday afternoon games that it acquired in 1994. FOX expanded its digital rights, including for its AVOD streaming platform Tubi to deliver NFL programming on digital platforms. America's Game of the Week has been the most-watched show in all of television for the last 12 seasons and the most-watched NFL window for the last 20 seasons.
NBC: Sunday Night Football, the #1 Primetime show on TV for an unprecedented 10th consecutive year, will continue to be produced by NBC Sports. In addition to simulcasting all Sunday Night Football games, Peacock, NBCUniversal's streaming service, will deliver an exclusive feed of a select number of NFL games over the course of the agreement. NBC first acquired its package of primetime games in 2006.
NFL NETWORK, the television home of the NFL, will continue to televise a select schedule of exclusive NFL games on a yearly basis.
These new media agreements provide fans with more ways to watch NFL games than ever before. Highlighted by broad distribution across linear and digital platforms, these agreements provide fans with the following:
CBS, FOX and NBC will each televise three Super Bowls while ABC will carry two during the term of the agreements. The following is the Super Bowl broadcast schedule through 2033.