retail workers at the Apple Cumberland Mall store in
Atlanta, Georgia filed for a union election with the
National Labor Relations Board, becoming the first group
of Apple retail workers in the United States to seek
formal recognition for their union. The workers will be
represented by the Communications Workers of America
The newly formed union includes Apple salespeople,
technicians, creatives, and operations specialists.
Currently over 70% of the group of more than 100
eligible workers have signed union authorization cards.
“A number of us have been here for many years, and we
don’t think you stick at a place unless you love it.
Apple is a profoundly positive place to work, but we
know that the company can better live up to their ideals
and so we’re excited to be joining together with our
coworkers to bring Apple to the negotiating table and
make this an even better place to work,” said Derrick
Bowles, Apple Genius worker and union member.
CWA represents workers throughout the
telecommunications, media and tech industries, including
tens of thousands at AT&T Mobility retail stores across
the country. Last week, Verizon workers at retail stores
in the Seattle area who organized with CWA won their
union election, and a string of successful union
organizing efforts by workers at Google Fiber,
Starbucks, REI and other companies demonstrate the
growing demand by retail workers to be treated with
respect and to have a voice on the job.
Big tech corporations like Apple, Google and Amazon rely
on a split workforce that denies out of office workers
the equitable pay, benefits and respect they have
earned. Retail workers at Apple provide critical sales
and repair services to a range of customers, yet have
been denied a living wage, cost of living adjustments or
equitable stock options.
work hard at Apple because we really believe in the
products and the company and we want to make sure that
every Apple worker is able to afford quality housing and
basic living expenses. We are proud to be standing
shoulder to shoulder with our coworkers and look forward
to working with Apple to build an even better company
for workers, consumers and for Apple itself,” said Elli
Daniels, Product Zone worker Apple and union member.
“We welcome the workers who are organizing at Apple and
call on the company’s management to reject union busting
tactics so that they can vote without interference or
intimidation. These workers have been indispensable
during the pandemic and the high level of service and
support they provide is critical to Apple’s success. By
having a union voice, they will be able to negotiate
lasting improvements to their working conditions.” said
Ed Barlow, President of CWA Local 3204 in Atlanta.