Immersive Labs Buys Snap Labs
November 16, 2021
transaction brings a new level of realism to organizations looking
to develop cyber knowledge, skills and judgement, providing them
with the ability to build multi-player simulations customized for
specific environments and roles.
The acquisition underlines the need to develop human capabilities
which reflect the nuances of each specific organization for everyone
from Executive to Technical teams. By developing cyber knowledge,
skills and judgement tailored to unique factors such as technical
environments and compliance requirements, cyber risk is reduced more
The newly integrated platform will enable this by allowing customers
to run labs and cyber crisis exercises in a cloud-based replica of
their own organization featuring specific vendors. This also
provides the ability for technical teams to work cooperatively in an
expansive virtual environment as part of wider exercises involving
executive decision makers.
Incorporated into the wider Immersive Labs platform this will
further enable organizations to create a continuous cycle of human
cyber capability improvement. With regular exercising, and
evidencing against internal and anonymized peer benchmark data - the
cyber knowledge, skills and judgement of the entire workforce can
keep pace with risk - allowing them to be used strategically, for
the first time.
James Hadley, CEO of Immersive Labs, said, “From day one we have
believed in the power of immersive experiences. Whether you are a
CEO wrestling with the wicked problems of a cyber crisis exercise or
a malware analyst decompiling the latest APT, nothing is better for
building and evidencing cyber knowledge, skills and judgement.
“The acquisition of Snap Labs doubles down on this, allowing
customers to build better cyber workforces with richly detailed
realistic experiences pinpointed to the risk they face. We welcome
the team to Immersive Labs and look forward to building on our joint
Snap Labs was founded in 2016 by Co-Founders Chris Myers and Barrett
Adams. The company currently works with customers such as Accenture,
Mandiant and Crowdstrike.
Chris Myers, Co-Founder, said, “Snap Labs has always strived to
provide the most realistic environments and training experiences for
cybersecurity teams. Immersive Labs’ vision to build cyber
knowledge, skills, and judgement across the entire workforce is
remarkably aligned with our own, and we’re extremely excited to
bring our technology into their platform.
“The two platforms are a natural fit, and by combining them we hope
to help our customers build even more resilience against cyber
Founded in 2017, Immersive Labs now counts some of the world’s
largest organizations as customers