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Wind River Closes Particle Design Deal

September 20, 2021

Wind River has completed the acquisition of UI/UX design company Particle Design (“Particle”). The acquisition brings cutting-edge UI/UX capabilities to the new Wind River Studio offering. Particle is now a wholly owned subsidiary of Wind River. The terms of the acquisition were not disclosed.

Particle is a leading user experience research and design agency that works with clients at every stage of prototyping, software design, and engineering. Its end-to-end UX research services employ a range of methodologies, from ethnographic research to user evaluations and usability testing; its design services include prototyping, interaction design, and wireframing. Particle partners with global brands across industries, including automotive, electronics, medical, and transportation, to design the future of technology.

Unique to the industry, Studio is a cloud-native platform for the development, deployment, operations, and servicing of mission-critical intelligent systems through one single pane of glass. With the acquisition of Particle, Wind River will further expand the UI/UX capabilities in Studio to include cognitive UI, which uses AI/ML to predict and anticipate needs and behaviors of the user bringing a more contextual, personalized, intelligent assistant type UX. According to recent intelligent systems research conducted by Wind River*, UX is one of the three most important foundational components for long-term intelligent systems success.

“In the new intelligent machine economy that we’re enabling with our customers, the user experience is more important than ever. We’re thrilled to welcome the industry-leading Particle design team to Wind River,” said Kevin Dallas, president and CEO of Wind River. “The graphical, natural, and cognitive UI/UX expertise that Particle brings to Wind River Studio will further advance our mission of enabling our customers to realize the AI-infused, digital future of the planet.”

“Intelligent systems at the edge will gather information in new, bifurcated ways and need to deliver the right information at the right time, so software UI needs to be adaptable, contextual, and specific to the user and their needs as they evolve over time,” said Crystal Rutland, CEO of Particle Design. “We’re excited to join forces with global industry leader Wind River as we work together to further differentiate the best-in-class user experience in the Studio platform.”

Wind River helps customers on the journey toward an intelligent systems future. For 40 years, the company has been an innovator and pioneer, playing key roles on the Mars rovers and the world’s first successful 5G data session, as well as helping to build one of the largest Open RAN networks in the world.

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