Signals Analytics Targets Consumer Electronics Market for White Space Opportunities
February 8, 2021
Analytics unveiled its Consumer Electronics Market and Category Overviews.
Ingesting data from more than 13,000 sources, the offering provides deep and
cross-category analysis that helps business leaders understand what is driving
innovation and consumer demand in order to identify and capitalize on white
Signals Analytics was recently acquired by Kenshoo, a leading marketing
activation and measurement technology company with a healthy concentration of
customers in the consumer electronics sector. Drawing upon the combined data of
the two companies, Signals Analytics identified several key trends that consumer
electronics brands can capitalize on now to gain competitive advantage.
Increased screen time has created widespread concern about eye health. Signals Analytics found that eye health is an emerging benefit within patent applications; it is up 22% year-over-year and has also dominated discussions among key opinion leaders – up 240%. The demand for products that support eye health outweighs supply, so capitalizing on this trend can be lucrative for brands. In fact, the data shows companies with products that support eye health have better ratings on retailers’ sites which, in turn, has been proven to increase sales conversions.
Sustainability matters to consumers – even for tech products. Year-over-year, product sustainability claims are continuing to increase, and at the same time, consumer discussions regarding environmental impact and sustainability have grown 151%. Signals Analytics found that of all sustainability related posts, there was only a 65% satisfaction rating, suggesting there is still room for brands to improve, particularly in sustainable home entertainment products.
How the Platform Works
Unlike other consumer markets, consumer electronics products have a long
innovation cycle, making early trend-spotting imperative. Powered by patented
natural language processing (NLP), Signals Analytics leverages predictive
technologies that perform at greater than 90% accuracy – far above industry
standards. With deep-dives for the below categories, brands in these spaces can
make informed decisions about which products in a portfolio to push, and where
and how to do it, knowing the insights they are using are accurate and relevant.
Camera & Camcorders