Frontegg Secures $25M Round
December 3, 2021
secured a $25 million Series A funding round led by New
York-based global venture capital and private equity firm
Insight Partners, with participation from existing seed
investors Pitango First and Global Founders Capital. This
investment, which brings Frontegg's total funding to $30
million, will support the company's rapid growth as it scales
its platform and accelerates global expansion.
In a recent report by OpenView, four out of five SaaS companies
surveyed said they had adopted product-led tactics. The benefits
of embracing Product-Led Growth (PLG) are apparent, as according
to OpenView, companies in its PLG Index trade at a 50% premium
compared to companies in the broader SaaS index.
Product-led companies have unique user management requirements,
including a passwordless signup experience, advanced
subscription enforcement controls and seamless self-service
administration, as well as enterprise-readiness capabilities
such as SSO, security policies and audit logs. "I've seen
firsthand how building out self-serve user management
capabilities can divert critical engineering resources away from
developing the core product, becoming an innovation blocker,"
said Sagi Rodin, CEO and Co-Founder of Frontegg.
With the Frontegg platform, companies can easily implement
comprehensive user management that meets the necessary
requirements for PLG. The secure and scalable solution can be
quickly integrated into any product with just a few lines of
code, with support for all popular frontend and backend
frameworks. Frontegg's user management infrastructure is already
used by dozens of fast-growing companies, including Materialize,
Pay.com, Medigate, Talon Cyber Security and Hunters.AI.
"When building a self-service product, something that sounds
simple is often in fact very complex behind the scenes," said
Arjun Narayan, CEO and Co-Founder of Materialize. "We're focused
on building a great self-service product for the long term — but
also need to move quickly. We identified Frontegg as the best
solution to make the complexity of user management a turnkey
solution. Frontegg is the only product in the market that
supports enterprise readiness features like multi-tenant SSO and
self-service access control management."
the product-led era, the ever-evolving demands of users and
their expectations for a whole set of self-served capabilities
within apps are resulting in a continuous drain on engineering
resources," said Praveen Akkiraju, Managing Director at Insight
Partners. "The Frontegg team has built a unique solution that
handles the heavy lifting of User Management, allowing teams to
remain laser-focused on their core product and mission. Using
Frontegg, teams can get their products to market faster with a
mature, enterprise-ready offering, and then continue to ship
invaluable features for their end-users quarter after quarter."
Akkiraju is joining Frontegg's board.
"The velocity at which Frontegg's platform has been adopted is
outstanding. It's the critical infrastructure that is already
powering many exciting startups and fast-growing companies. This
is a testament to the huge value that this platform is
generating and we are excited to be a part of it," said Ayal
Itzkovitz, Managing Partner at Pitango First.