MediaHub Powers Storage-as-a-Service Offering With HPE
August 16, 2021
MediaHub, an Australian leader in
broadcast services, has selected the HPE Apollo and Scality object
storage solution to power its new Storage-as-a-Service offering
aimed at the Australian broadcast market, enabling easy data
management at any scale.
MediaHub, founded in 2009, is responsible for the live broadcast of
more than 400 TV channels and 90 radio stations. It works with the
country’s biggest broadcasters, including Sky and ABC. MediaHub has
navigated the transformation of the media landscape and identified
the growing challenge for broadcasters to store and access large
volumes of content in a cost-effective way.
HPE will be supporting ArkHub, MediaHub’s new low-cost data storage
service, providing customers with storage and access to their
rapidly expanding archives, without additional ingress, egress and
retrieval fees. This enables MediaHub’s customers to create, store,
retrieve and broadcast high-quality content to viewers, ahead of
“Cloud providers do a great job of selling storage, but there can be
high fees for egress,” said Alan Sweeney, MediaHub CEO. “We wanted
to create a new model with HPE.”
ArkHub is built on the high storage density of HPE Apollo 4510, in
tandem with Scality RING scalable object storage to create dense,
stretch object storage across three locations.
“Scality enabled us to stretch across our own data and two
co-locations,” said Scott Jolly, MediaHub’s Head of Operations.
“This, plus the density of HPE Apollo, allowed us to address
fourteen-nines durability and data retrieval times.”
MediaHub is a long-time user of HPE servers and storage. This
history, Sweeney said, plus trusted support and HPE’s collaboration
with Scality (a recognized leader in scalable object storage), led
to the decision to select HPE and Scality to develop ArkHub.
HPE collaborated with partner Orro Group on the MediaHub solution,
helping the broadcast services provider on its journey to expand its
services to customers.
“It was clear we had two great professional businesses working
together to deliver a very robust, technologically-advanced
solution. This would allow us to develop a storage solution that
would meet all the data storage requirements of the industry and our
clients,” Sweeney said.
The launch also opens up opportunities in new industries too.
MediaHub is pursuing data-heavy industries, including healthcare,
education, and finance, where secure access to historical data is
critical. The HPE solution is easily expandable, meaning MediaHub
can add capacity as required.
“The HPE Apollo 4000 Systems with Scality RING delivers customers
the scalability needed as their data continues to grow,” said Chris
Weber, HPE Enterprise and Public Sector Director.
“In global terms, Australia is a vibrant but small broadcast
market,” said Sweeney. “ArkHub enables us to expand into new
markets. HPE and Scality create a very real gateway into the digital
storage market and that presents an enormous growth opportunity for