Google Helps Fleet Operators Optimize Delivery
March 18, 2022
Google launched its Last Mile Fleet Solution from Google Maps Platform
and Cloud Fleet Routing API from Google Cloud—two new solutions to help
fleet operators improve delivery success and optimize fleet performance.
The pandemic has accelerated ecommerce adoption and strained supply
chains, while consumer expectations around delivery speed and visibility
have reached an all-time high.1 At the same time, last-mile delivery is
estimated to make up more than half of total shipping costs.2 This means
last-mile fleet operators have to work harder to create better consumer
experiences and improve their operations. Last Mile Fleet Solution and
Cloud Fleet Routing API help fleet operators address these challenges
through an integrated suite of mapping, routing, and analytics
Cloud Fleet Routing API focuses on the route planning phase of delivery
and allows operators to perform advanced fleet-wide optimization,
enabling them to determine the allocation of packages to delivery vans
and the sequencing of the delivery tasks. Natively integrated with
Google Maps routes data, Cloud Fleet Routing API can solve simple route
planning requests in near-real-time, and scale to the most demanding of
workloads with parallelized request batching. Across this spectrum,
customers can specify a variety of constraints, such as time windows,
package weights, and vehicle capacities. Cloud Fleet Routing runs on the
cleanest cloud in the industry and can help carriers meet sustainability
targets by reducing distance traveled, number of delivery vans, and CO2
output from computing.
Last Mile Fleet Solution focuses on delivery execution and allows fleet
operators to optimize across every stage of the last-mile delivery
journey, from ecommerce order to doorstep delivery. The solution also
helps businesses create exceptional delivery experiences for consumers
and provides drivers the tools they need to perform at their best when
completing tasks throughout the day. It builds on the On-demand Rides &
Deliveries mobility solution from Google Maps Platform, which is already
used by leading ride-hailing and on-demand delivery operators around the
When implemented together, Last Mile Fleet Solution and Cloud Fleet
Routing API allows businesses to optimize across every stage of the
last-mile delivery journey, with features such as:
Address capture to help obtain an accurate address and location for
each pickup or delivery.
Route optimization to help ensure drivers are provided with routes that
optimize around the fleet's constraints—including delivery time
windows—and adapt based on real-time traffic.
Driver routing & navigation to deliver a seamless driver experience and
improve route compliance with in-app navigation powered by Google Maps.
Shipment tracking to keep consumers updated with live, day-of shipment
tracking, including up-to-date location and arrival times of customer
Fleet performance to enable visibility into real-time route progress and
shipment insights for operations teams.
"The pandemic further accelerated both e-commerce and the number of
deliveries, which were already growing rapidly. The increased strain on
delivery networks, plus many other factors like driver shortages, poor
address data, factory closures, and an increase in fuel prices have
impacted delivery time and success," said Hans Thalbauer, Managing
Director, Global Supply Chain & Logistics Industries, Google Cloud.
"With Google Maps Platform's Last Mile Fleet Solution and Cloud Fleet
Routing API, we're making it easier for delivery fleet operators to
address these issues and create seamless experiences for consumers,
drivers, and fleet managers."
promise to customers is that we'll deliver their goods within 120
minutes of receiving their order, and efficient route planning and
navigation is indispensable in helping us achieve that. We chose Google
Maps Platform because no other provider supports us so well with
data—from distance and travel time data for planning to real-time data
while driving," said Thomas Manthey, Head of Engineering, Warehouse and
Logistics, flaschenpost SE.
"At Paack, we are obsessed with helping some of the largest e-commerce
retailers in Europe create exceptional delivery experiences for the
millions of orders they receive each month. To scale quickly, we adopted
Last Mile Fleet Solution and Cloud Fleet Routing which enables our
drivers and fleet managers to maintain peak efficiency and go beyond our
98% on-time, first-time delivery rates," said Olivier Colinet, Chief
Technology & Product Officer, Paack Logistics.
To learn more about Last Mile Fleet Solution and Cloud Fleet Routing
API, register for our upcoming Google Cloud Spotlight event, "Shining a
light on supply chain and logistics."
Last Mile Fleet Solution is now in Public Preview for companies that
directly manage or own their delivery fleet.