Mondelēz's Triscuit Gets Traceable
July 5, 2021
International a new food transparency program with the
Triscuit brand. Now, consumers can discover the journey
of the white-winter wheat baked into some of their
Triscuit crackers from a coop of farmers’ fields in the
thumb of Michigan to where the product is made. This
data-driven, consumer-centric supply chain transparency
pilot is the first of its kind for Mondelēz
International in North America. The initiative
reinforces the company’s commitments to ESG
(Environmental, Social and Governance), including
expanded insight into the provenance of essential
Consumers can use their smartphone to discover the journey of the wheat from the Triscuit brand’s Unity Gold Farmer Program from farms to the factory.
interactive web app experience can be accessed by
scanning the QR code found on the front of Triscuit
Original 8.5 ounce and Original Family Size boxes:
Via the web app, consumers can also access additional information specific to their particular batch of product, including the wheat harvest year and the baked-on date.
Specially-marked Triscuit boxes with the QR code are rolling out over the next several weeks to retail stores across the U.S. and will be available until the fall.