Adobe, FedEx Team For E-commerce Experiences
April 27, 2021
and FedEx started a new, multi-year collaboration starting with the integration
of ShopRunner, an e-commerce platform and subsidiary of FedEx Services, with
Adobe Commerce. In a year when online shopping in the U.S. grew 42% according to
the recent Adobe Digital Economy Index, e-commerce became a make-or-break
capability for every company regardless of size or industry.
“We’re proud to partner with FedEx to unlock a new era of e-commerce experiences
built on innovation, speed and convenience that enable our joint customers to
compete and win in the digital-first economy,” said Shantanu Narayen, chairman,
president and chief executive officer at Adobe.
The economy has fundamentally changed in light of COVID-19, moving from a world
with digital to a digital economy. During this time, e-commerce has played a
vital role by enabling brands and merchants to sustain their businesses and
continue serving consumers. The latest Adobe Digital Economy Index shows that
2022 is expected to be the first trillion-dollar year for e-commerce in the U.S.
as more consumers flock online to meet their daily shopping needs. Adobe’s
collaboration with FedEx and ShopRunner will help brands and merchants better
manage their shipping and logistics and allow them to offer a great last-mile
delivery experience as a way to retain customers and build loyalty. Brands and
merchants shipping with FedEx will also benefit from FedEx post-purchase
logistics intelligence to help create a more efficient and reliable experience
for brands, merchants and their customers.
Easy Returns: Brands and merchants can provide shoppers with a free and easy return process backed by FedEx with services like label-less returns, access to return-packaging at FedEx locations, easy drop-off and more.
Increased Loyalty and Customer Lifetime Value: With millions of shoppers actively purchasing through ShopRunner’s platform, Adobe merchants will have access to a pool of loyal consumers.
Seamless Checkout: Through ShopRunner, consumers will be able to store their payment, billing and shipping information to complete purchases with ease.
“As an increasing share of all commerce shifts to online channels, brands of all
sizes are facing competitive pressure to deliver engaging, relevant, and
frictionless commerce experiences to their customers. What’s more, customers
have ever-increasing expectations when interacting with brands,” said Jordan
Jewell, research manager, digital commerce and enterprise applications at IDC.
“Adobe Commerce is well-suited for growing brands to differentiate on
experience. The latest partnership with FedEx should assist merchants to better
meet, and exceed, these lofty customer expectations by enabling more