Mexican Grill's Real Foodprint is a sustainability impact tracker that compares
average values for each of Chipotle's 53 real ingredients to their conventional
counterparts against five (5) key metrics:
Less Carbon in the Atmosphere
Measured in grams
Gallons of Water Saved
Improved Soil Health
Measured in sq feet
Organic Land Supported
Measured in sq feet
Measured in milligrams
Chipotle is the first brand to provide detailed
impact data about its ingredients for guests, holding the brand accountable for
cultivating a better world.
Metrics for Real Foodprint are provided by HowGood (www.howgood.com), a
mission-driven, independent research company with the world's largest
sustainability database for products and ingredients. HowGood aggregates
information from Chipotle's suppliers and over 450 unique data sources,
including peer-reviewed scientific literature, industry findings, and research
from government and non-governmental organizations, to evaluate the average
impact of Chipotle's 53 real ingredients on the environment and animal welfare.
Chipotle is the first restaurant brand to partner with HowGood.
Real Foodprint Guest Experience
At the order confirmation screen on the Chipotle app and Chipotle.com, guests
will receive data on five (5) key metrics computed based on averages for the
ingredients included in their order. The tracker compares Chipotle's ingredients
and sourcing standards to an industry average, and the metrics provide a
snapshot of computed environmental savings across categories. Fans can use the
simulator on the Real Foodprint site to share their order's tracker results with
their followers using the latest technology from Twitter.
"Beyond asking people to make the right choice for the climate based on a carbon
label, we are demonstrating the impact of our sourcing practices through data
computed based on the ingredients in our guests' orders," said Caitlin Leibert,
Head of Sustainability, Chipotle. "While our guests can make good choices for
the planet by simply eating at Chipotle, the radical transparency provided by
Real Foodprint also holds us accountable to improve our practices and source
more sustainably over time. It is the combination of transparency for our guests
and Chipotle's commitment to higher standards that make Real Foodprint so
Bill Nye the Real Foodprint Guy
Chipotle has teamed up with Bill Nye the Science Guy to demonstrate how Real
Foodprint works. In his latest TikTok video, Bill explores the environmental
savings data computed for his favorite Chipotle order, a burrito bowl with white
rice, black beans, chicken, roasted chili-corn salsa, and Queso Blanco: https://vm.tiktok.com/ZMJmMXepx/.
Bill Nye's burrito bowl is now available in the Chipotle app and Chipotle.com
for a limited time.
Determining Chipotle's Impact To
develop Real Foodprint, HowGood evaluated Chipotle's award-winning sourcing
standards for all 53 ingredients to demonstrate the impact each Chipotle digital
order is helping to have on the planet. The positive change in impact across the
five key metrics is the difference between average data for each ingredient
based on Chipotle's sourcing standards and conventional, industry average
HowGood also aggregated data on the percentage of each ingredient used in each
Chipotle menu item, to help tailor each guest's Real Foodprint tracker.
HowGood's thorough assessment of Chipotle's ingredients ensures the brand can
adjust its supply chain over time and continue to minimize the impact of each
"Having worked with top global brands across the industry, we are particularly
excited about Chipotle's approach to providing a truly comprehensive view of
ingredient impact," said Alexander Gillett, Chief Executive Officer of HowGood.
"We're optimistic that their trailblazing could set a new tone for radical
transparency, and excited to have partnered with them to provide the level of
granular, exhaustive data they are committed to using."
Defining Conventional Sourcing
To establish the industry average, HowGood used data from authoritative sources
like the United States Department of Agriculture, World Health Organization and
United States Food & Drug Administration to determine a baseline for
conventional production of food.
"For more than 25 years, Chipotle has been dedicated to responsibly sourcing
every single one of our ingredients and creating industry leading practices
around animal welfare and sustainability," said Chris Brandt, Chief Marketing
Officer. "Now, with Real Foodprint, our guests can see how this commitment is
better for the planet in each individual order."