Amount of Digital
Information = 800B GB or 0.8 Zettabytes
May 4, 2010
EMC-sponsored IDC study titled " The Digital Universe Decade - Are You
Ready?" This study measures and forecasts the vast amount of digital
information created and copied annually and its implications for
individuals and Information Technology professionals worldwide.
2010 Tally Equals 100 Years of Tweets, 75 Billion iPads
In 2009, amid the “Great Recession,” the amount of digital information
grew 62% over 2008 to 800 billion gigabytes (0.8 Zettabytes). One
Zettabyte equals one trillion gigabytes. The amount of digital
information created in 2010 (1.2 Zettabytes) will equal:
- The digital information created by every
man, woman and child on Earth “Tweeting” continuously for 100
- 75 billion fully-loaded 16 GB Apple iPads,
which would fill the entire area of Wembley Stadium to the brim 41
times, the Mont Blanc Tunnel 84 times, CERN's Large Hadron Collider
tunnel 151 times, Beijing National Stadium 15.5 times or the Taipei
101 Tower 23 times
- A full-length episode of FOX TV’s hit
series "24" running continuously for 125 million years
- 707 trillion copies of the more than
2,000-page U.S. Patient Protection and Affordable Care Act signed
into Law in March 2010. Stacked end to end, the documents would
stretch from Earth to Pluto and back 16 times or cover every inch of
the United States in paper 3 feet deep.
Moreover, the number
of files, images, records and other digital information containers will
grow by a factor of 67, each needing to be managed, secured and
protected. Despite this growth, the number of IT professionals globally
will grow only by a factor of 1.4. The cumulative effect is driving CIOs
to seek out new levels of agility, efficiency and control by moving
quickly toward private cloud computing environments.
One-Third of All Digital Information to Live In, Pass Through the Cloud
amount of digital information created annually will grow by a factor
of 44 from 2009 to 2020, as all major forms of media – voice, TV,
radio, print – complete the journey from analog to digital.
- By 2020, more than 1/3rd of all digital
information created annually will either live in or pass through the
- Based on the use of cloud computing
services by companies to reduce the portion of their IT budget
devoted to legacy system maintenance, IDC estimates that the
increase in IT dollars spent on innovation could drive more than $1
trillion in increased business revenues between now and the end of
2014. This projection will increase substantially as private cloud
and other cloud computing models move into mainstream adoption.
- By 2020, the percent of digital
information requiring security beyond baseline levels will grow from
30% to 50%.
- 35% more digital information is created
today than the capacity exists to store it. This number will jump to
over 60% over the next several years.
- More than 70% of the Digital Universe is
generated by individuals. But enterprises have responsibility for
the storage, protection, and management of 80% of the Digital
Universe. This enterprise liability will only increase as social
networking and Web 2.0
data growth rate study is available for download. The
EMC Digital Universe page also features
previous versions of the study as well as the worldwide Information
Growth Ticker, which is constantly updated to reflect the data growth
rate so far this year, and the Digital Footprint Calculator, providing
an up-to-the-minute view of how fast an individual’s personal digital
universe is expanding.