IoT Weather Insights Transform Decision Making






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Our knowledge of the world grows with every connected sensor and device, but too often we are not acting on it, even when we know we can ensure a better result.

To meet this challenge, companies are leveraging the Internet of Things and cloud computing which allow for collection of data from numerous sources.

For example, IBM and The Weather Company are collaborating to accelerate the growth of one of the largest cloud-based applications in the world.

The partnership enables enterprise clients and industry ecosystems to more easily integrate weather data – including rapidly updated forecasts – into their operations and decision-making.

Once integrated with enterprise processes, weather data can be combined with data from supply chains, customer buying patterns and other sources to create more valuable insights.

Outlook Series' Michael Lippis interviews Bryson Koehler and Mac Devine to gain their perspectives on Weather Means Business.

Bryson is The Weather Company’s EVP, CTO & CIO and Mac is the VP & CTO of the Networking and Innovation Services area within the IBM Cloud division.

For more information on IBM’s Internet of Things business, please visit

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