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Application Virtualization (App-V) enables you to make applications available to end users without installing the applications directly on end user computers.

It transforms applications into centrally managed services that are never installed and that don’t conflict with other applications.

Through Citrix XenApp integration, joint customers can extend the benefits of Microsoft Desktop Optimization Pack to reach a broader set of devices including lightly managed and non-Windows endpoints across local or wide area networks.

With XenApp, App-V packages can now be delivered to lightly managed endpoint scenarios, even if the endpoint is not a member of the Microsoft Active Directory domain.

As a result, new App-V use cases and access scenarios are enabled, including the delivery of applications to a consultant or for companies with Bring Your Own Computer (BYOC) initiatives.

Outlook Series' Michael Lippis interviews Matthijs Gates and David Wagner to gain Microsoft's and Citrix's perspective on Application Virtualization Integration.

Matthijs is a Senior Program Manager with Microsoft and David is a Product Manager with Citrix.