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Application Virtualization (App-V)
enables you to make applications available to end users without installing the
applications directly on end user computers.
It transforms applications into centrally managed services that are never
installed and that donít conflict with other applications.
Through Citrix XenApp integration, joint customers can extend the benefits of
Microsoft Desktop Optimization Pack to reach a broader set of devices including
lightly managed and non-Windows endpoints across local or wide area networks.
With XenApp, App-V packages can now be delivered to lightly managed endpoint
scenarios, even if the endpoint is not a member of the Microsoft Active
As a result, new App-V use cases and access scenarios are enabled, including the
delivery of applications to a consultant or for companies with Bring Your Own
Computer (BYOC) initiatives.
Outlook Series' Michael Lippis interviews
Matthijs Gates and David Wagner to gain
Microsoft's and Citrix's perspective on Application
Matthijs is a Senior Program Manager
with Microsoft and David is a Product Manager with Citrix.